We believe in physical and emotional wellness for all, which is why we create 100% natural products to support you in making healthier choices, every day. It’s how we encourage all human beings on their journey to wellness.

How We’re Redefining Wellness

Scroll to about-slot-3

Natural is our superpower. Product is our passion.

Not 97%, not 99%, 100% natural. When we say natural, 
we actually mean it. We prioritize pure and clean ingredients 
above all else. We believe in nature and its ability to soothe ailments, calm the mind and invoke feelings of joy—that’s why 
we make plant-based products to power every aspect of your life.

Learn More
Close-up image of a Eucalyptus plant

Worry-Free Wellness

Backed by science and rooted in century-old traditions, our cruelty-free products work hard without artificial fragrances, parabens, SLS and other harmful chemicals. In fact, many of our formulations are Natural Health Products in Canada and Over the Counter Medicines in the USA— so they’re as safe as they are effective.

Learn More
Close-up image of essential oils

Healthy Habits

We believe holistic wellness is the result of small, impactful choices made every day. That’s why we offer all-natural solutions that seamlessly integrate into your life and a community to support you in feeling your best, every step of the way.

A person taking a deep breath

Greater Good

We are a purpose-led brand committed to positively impacting our planet and its people. Reduce, reuse and recycle is considered in every decision we make and we are dedicated to working with organizations that support the wellness of people in underserved communities. This year alone we’ll repurpose 200,000+ plastic water bottles with our RPET program, yet our responsibility to this work is never done. Transparency is important to us as we continue to share our journey with you.

Learn More
RPET Materials