Social Media Manager
Location: Vancouver
Part/Full Time: Full Time

Overview

Since 1992, Saje Natural Wellness has been passionately helping people live healthier, happier and longer lives. Our 500+ products are all 100% natural, and sold exclusively on our eCommerce channels and in our expanding number of experience-based retail locations throughout North America. Saje’s goal is to connect people with the healing power of plants by using ingredients sourced straight from nature.

We have been ranked by Canadian Business and PROFIT as one of Canada’s fastest growing companies. With this awesome growth, we are looking for enthusiastic, wellness-minded A-players to join our team and share in our passion for spreading wellness around the globe.

Come join a culture that fosters people, wellness, and of course, awesomeness!

Are you ready for your #dreamjob?

Description

We’re looking for a Social Media Manager to join our fun and talented Social team. Reporting to the Senior Manager of Brand Experiences, you’ll contribute your passion for building content strategies that connect our community to the healing power of plants.

You have a holistic point of view, can think big picture, and have experience building out a brand through social media. You love identifying untapped opportunities and are motivated to push the envelope. You take the time to analyize what performs best and how we stack against industry benchmark. You find working cross-functionally energizing and you’re excited about the idea of immersing yourself in the marketing strategy and leading an innovative marketing channel in a rapidly growing industry.

Your primary role will be supporting the vision and growth of the Social Media Team, and bringing to life campaign strategies.

Responsibilities
  • Develop an overall social media channel strategy, championing the development of the Saje brand across all social channels and building out an annual and longterm social roadmap
  • Analyze and review social media channels and develop content that is optimized for engagement, reach and conversion
  • Work cross-functionally to develop omni-channel strategies that ensure a consistent and cohesive Saje experience for community members
  • Responsible for innovation of our channels, constantly evolve, check and adjust strategy
  • Work closely with paid social lead, involved with ads and campaign strategy
  • Manage, grow & add value to relationships with key platform partners (ie: Facebook, Twitter, Instagram)
  • Set annual KPI’s and maintain monthly KPI reporting, develop annual objectives and measurable KPI’s for social media channels
  • Work closely with the digital teams to identify ways to increase traffic and conversation to Saje.com
  • Responsible for leading campaign performance reporting, including content performance, sentiment and social driven sales
  • Stay attuned to trends and innovations, new platforms and channels to constantly evolve, check and adjust strategy
  • Responsible for innovation of our channels, constantly evolve, check and adjust strategy
  • Ensure the upholding of creative strandards across all platforms, communication to partners as required
  • Implement programs and campaigns via our social media communities
  • Think long term about the future of social and what Saje’s part is in it
  • Support the growth of a digital community and share of voice
  • Action feedback from reports, analyses, and recommendations into concrete plans
Applicant Requirements
  • 5 years of experience in a marketing role, preferably within the retail or health and wellness industry
  • Undergraduate degree preferred with focus on marketing, communication, and/or advertising
  • Bring leadership to brand discussions, driving the evolution of the brand and ensuring it stays relevant and engaging
  • Coach and develop the social media team members that are within your organization
  • Master communicator: written, visual and verbal
  • An ability to identify target audience preferences and build content to meet them
  • Passionate about digital communications – social, paid, website and email
  • Understands analytics and are comfortable developing KPIs across channels
  • Hands on experience using social media for brand awareness
  • Demonstrates a sense of urgency and prefers a dynamic team environment
  • Proven experience in project management - excellent at managing multiple projects simultaneously and meeting tight timelines
  • The desire for constant self improvement (goal–oriented)
  • Integrity is important to you – you always hold the highest thought
  • Comfortable with occasional after-hours work and travel required
Key Relationships

Reporting to the Senior Manager of Brand Experiences