My Lips were dry but not cracked. I use gloss alone or matte lipstick/creams/stains and all were drying my lips. The Saje Coco Lips product rescued my lips with just one application. I apply this in the morning after cleansing my face and under the other lip products mentioned above and now my lips are moisturized and protected from the other products' drying effects. I also apply Coco Lips before going to bed after cleansing my face. I wake up with plump moisturized soft lips. Highly recommend! Looking forward to trying another scent/flavour like Tingle Tingle.