I recently discovered saje products from instagram feeds and wanted to give them a try. I use a lot of natural products and none of them ever seem to hold their scent. The name says it all "laundry love" I seriously got so excited when my laundry came out of the dryer and I could already smell it!! If you haven't tried this yet I strongly suggest this being one of your purchases. So glad I gave this a try I am hooked!!! Love it!!