At any point in the day you could ask yourself the question "is it a good time to spray some jasmine" and the answer would be yes. In the morning it is confidence-inspiring and invigorating. During the day it calms when it is hectic and revitalizes when it is slow-moving. At night it is a balancing and beautiful scent to help you drift off. You can literally benefit from jasmine in any situation you may find yourself in.