Peppermint Halo on green and brown background.

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So Fresh

Not all natural deodorants are created equal. Our aluminum-free formula works overtime to fight odor using the proven potency of mineral salt. 

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home cleaning kits

So Clean 

Safer than synthetics but just as effective, our natural cleaners aren’t just good for messes of any size, they’re also good for the planet.  

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Top Rated Products

Can 100% natural, plant-based products change your life? According to our community, it’s a hard yes.
100% Natural

We hold ourselves to the highest standard of natural excellence - when we say 100% natural, we actually mean it.

Cruelty free

We never test our products on animals because we believe in wellness for all, including our furry friends.

Formulation guarantee

Formulations that do not take care of your wellness needs can be refunded with the original receipt.

diffuser guarantee

Diffusers include lifetime efficacy guarantees—we happily repair or exchange non-functional units.